Is M-commerce overgrowing its counterpart E-commerce?
It is a time in our lives that almost everyone owns a smart phone and no one leaves the house without it. Doesn’t it almost feel like you’re just walking out without any clothes on when you realize you have left your phone at home? Of course it does and we have all felt it. M-commerce or mobile commerce in other words is a vastly growing platform that up until 2011 or 2012 wasn’t even that popular. Could it be possible that we are all addicted to our smart phones? Probably yes but there is no denying the fact that smart phones have become the most necessary paraphernalia of our daily lives, which means that the growth of M-commerce is inevitable. What with new and avant garde cell phone models being launched every week, it further popularizes and feeds the growth of M-commerce.
While E-commerce has been thriving for a long time and people have been buying from websites like Amazon and E-bay for many years, it seems that many businesses and retailers now prefer M-commerce due to its radical growth rate. Of course by now we all know M-commerce is growing, but let’s take a look at some statistics and see what they say.
A recent study published by PayPal themselves suggests that M-commerce has grown by humongous proportions annually and will also do so in this year and 2016. In this research report about global mobile commerce, PayPal conducted survey on 17,600 users from 22 different countries and the results are amazing.
The study shows that over the course of 2013 to 2016, the growth of global mobile commerce is projected to be an astonishing 42 percent. If this is not amazing on its own what makes it more amazing is the fact that in the same time the growth of E-commerce is projected to be just 13 percent. This study settles the debate and therefore proves the M-commerce is significantly and rapidly taking over its counterpart that we all know as E-commerce.
This only means one thing: for all online retailers and sellers to join in and be a part of this rapidly growing global industry. People buy from their phones all the time and that is pretty clear. At this point, it is sort of a moral obligation for every owner of an e-commerce website to make user that their website is mobile integrated. Often e-commerce sites that are not compatible with mobile devices looks great on a desktop but when users try to access these site from their mobile devices, everything is just crammed and jumbled. E-commerce sites that are not mobile optimized will only lose sales and the opportunity of creating a potential client because chances are, they are getting many hits every month but many of them are mobile users who are not satisfied with the experience.
Having your E-commerce website turned into a mobile app can further improve your chances of getting clients through what seems to be the growing trend right now: M-commerce.